Our Story
Gentle by nature, confident by choice
SHOUQIN — Grace in Every Moment. A modern modest-fashion house born in Indonesia for women everywhere.
The Meaning of SHOUQIN
A name that means to protect, and to be close
“SHOUQIN” carries the meaning of guardianship and closeness — to guard every woman’s expectation of quality, to respect every culture and belief, and to stay close to the real needs of everyday life.
We do not simply chase trends. We create pieces that can accompany women for a long time — at home, at work, at gatherings that matter, and through every ordinary, authentic moment of daily life.
From Indonesia, SHOUQIN hopes to connect with women across more countries and regions, blending Eastern aesthetics, modern design and Muslim culture so every woman can express herself gracefully, in her own way.
Mission & Vision
What we stand for
Our Mission
To provide comfortable, elegant, fashionable and trustworthy clothing for Muslim women around the world — so every woman can express herself freely and reveal her own beauty and strength.
Our Vision
To become an internationally influential Muslim fashion brand from Indonesia — a brand women welcome into their daily lives and trust and love for years to come.
Core Values
The six values we live by
Respect
We respect faith, culture, the choices women make, and every different way of living.
Quality
From fabric and colour to cut, production and packaging — we take every detail seriously.
Confidence
We design for inner composure, confidence and strength — not only outward beauty.
Comfort
Great clothing fits into life — beauty and comfort should never require a trade-off.
Innovation
We keep exploring new fabrics, craftsmanship and design — always within respect for tradition.
Companionship
We aim to be a long-term companion — present for both the everyday and the milestone moments.
Our Craft
Made with care in Bandung
PT. Tonton Clothing Indonesia (NIB 1504250107643) brings established garment-making experience in Bandung, West Java, together with the standards modern modest dressing asks for.
- •Consistent quality standards
Every piece is checked against our own quality standards before it is folded and packed.
- •Made in Bandung
Produced in Bandung, West Java by PT. Tonton Clothing Indonesia (NIB 1504250107643).
- •Digital-first, customer-close
We listen, respond and improve around the way modern women actually shop.
SHOUQIN is more than beauty you wear. It is confidence, a choice — and a gentle yet steady strength.Get in Touch